The publishing world has changed, and the major players have lost ground to Amazon and some new upstarts looking to cash in on the rising indie-author boom, where more and more authors are choosing to self-publish their work instead of seeking a publishing contract.
The style of work has changed too. Short stories have come back in vogue, in no small part due to shortening attention spans among everyone with internet access. Heck, I stopped twice while writing this post to check e-mail. Even shorter pieces, called flash fiction (1200 words or less) are also in style, and some authors are demonstrating their ‘creativity’ and ‘talent’ by tweeting their work, others post to Wattpad or a similar social sharing site, and now we have interactive books courtesy of Apple. There are still ways to tell stories that have not yet been discovered.
One way which has and which is now being touted is crowdsourcing stories. The idea appears to be, someone writes an idea and writers compete to write the best versions of a chapter. Readers then vote on which chapters they like best, and that goes into the book. From Publishers Weekly:
“Traditional print publishing is gatekeeper driven. The traditional publishing model has focused mostly on large-scale print production and relies on a small number of retained authors with a proven track record of generating commercially successful work. The relationship between publisher and author is nurtured at a high cost. Publishers control their ROI by focusing on a small number of proven writers. With the emergence of e-books, the risk of picking the wrong author is reduced, but because of print’s continued focus on big authors, large publishing organizations are still a tough nut to crack for new authors or hard to categorize material.
Digital publishing is automation driven. Digital publishers saw an opportunity to automate many of the steps of traditional publishing, including digitizing books. This created cost efficiencies and increased the size of the market but the essential process of creating content remained the same. Hundreds of Internet-based publishers emerged to sell digital books, which gave birth to self-publishing and hybrid models in which authors pay partners to be published in exchange for a higher percentage of royalties. While digital publishing has expanded the number of published authors, it has not generated the revenues of traditional publishing, or garnered much respect for its content.
The sharing model of publishing is profile driven. In the newest sharing model of publishing, bits of stories are crowdsourced, and the community defines the best writing. Whereas the other models rely on the market to determine quality after the publishing process is complete, with customers using their wallets to vote, the sharing model publishes stories that have already been embraced by the crowd, eliminating the risk of publishing unwanted material. Instead of being process driven, the sharing model is profile driven. Readers and writers sit at the heart of this ecosystem of content generation, with their profiles defining the value they bring. A good analogy for how this model has evolved is the job postings market. Monster automated the process of scanning newspaper job postings. LinkedIn then focused on the profile of job seekers and allowed the community to crowdsource their careers.
Today there’s a similar opportunity for writers with the new sharing models of publishing crowdsourced original content through “competitive collaboration,” with writers competing to write sections of a story, and readers voting to determine which sections are published. Models like this turn the storytelling process into a social media experience.”
The premise is kind of like Wattpad meets celebrity authors, like how sometimes authors collaborate on a project to produce a book. But now, you promote your rough draft to the crowd, and let the reader tell you what’s good, rather than you finishing work and showing it to the reader.
The basic problem with crowdsourcing stories is that not all writers are equally talented. Yes, if five equal authors got together and agreed beforehand on a plot, it might work. The problem with Skrawl’s idea is, if one author is significantly better than another, then the good author will be dragged down by mediocre to poor authors, having to a) publicly show work that isn’t ready yet and b) being forced to compete with someone who may not be as good
Let’s use your favorite book, which is probably Harry Potter, since it seems like a lot of people’s favorite book is Harry Potter. In the old days, JK Rowling wrote an outline, then a book, then queried until a publisher bought the rights to the first book. The publisher edited the book, added a cover, and sold copies in bookstores. Today, if she received dozens or hundreds of rejections due to declining space for new authors, she could self-publish an e-book and hope for the best.
Under this crowdsourcing model, JK Rowling would post chapter 1 of Harry Potter to a website like Skrawl or Wattpad and then “compete” with some random schlub named Steve, living in Manalapan New Jersey, whose idea of a novel opener is “King Liprix wore a green coat and carried a purple sword.” Steve would post his chapter 2, and most of us agree it would suck. But, because readers determine via poll which chapter to vote on, Steve would get lots of his friends to vote for chapter 2 of the Sorcerer’s (Philosopher’s in UK) Stone. He has more friends who vote the same way most people do for social media competitons, so Steve wins. Then for chapter 3, Tanya from Redding, California gets her friends to pick her chapter 3, leaving JK out of the next two. By the time she’s ready to write chapter 4 (“Diagon Alley”), it no longer makes sense because the story is now about Harry using a staff and rubber band ball to fight a unicorn on a pogo stick while Harry Styles of One Direction looks on approvingly. Thus a great story is now ruined.
Crowdsourcing would require previous collaboration between authors, and voters who are truly impartial and capable of understanding the storytelling process are deciding one step of the way; and also if the authors are of relatively equal strength and talent. And as readers are already gatekeepers of literature, do you really need to check in with them first in a race to the bottom to see who can turn literature into whoever can push the most votes online?
Bottom line for Skrawl: Potential as a niche form of storytelling, but unlikely to replace conventional stories. I have a feeling most readers would rather just read a great story when it comes out instead of devoting hours to reading stinky writing so they can feel “important”.
No posts until next week. Have a happy Thanksgiving.