Three Things I’ve Learned so Far about Pinterest

The stereotypical Pinterest user is a college-educated woman between the ages of 25-45. It’s true that men are less likely to want to “Pin” something than women, but even if romance novels, wine, and Louboutins, are not “your bag” it could be useful.

I’ve only had the opportunity to use Pinterest a few times because I’m still trying to figure out where it fits into my social media schedule. Below are three things I’ve learned from Pinterest thus far.

  • Brands dominate Most Pins are related to businesses and brands and sharing brand content. Now Pinterest was criticized for recently banning affiliate and redirect links from the platform, making these repins marked for the spam category. So if you were just repinning stuff from businesses without being recognized as an “official repinner” then you may not be able to earn a living. But if you have your author site and you create photo, meme, or graphic content, you are more likely to get attention than if you just randomly Pin stuff. Approximately two-thirds of the pins on Pinterest are related to brands, according to Pinterest’s own figures.
  • You will soon be able to sell directly from Pinterest They’re expected to allows ads and buy buttons on Pinterest boards to keep people from leaving the site. Think of things which could be sold just by pinning a photo or graph and letting people buy with one click like Amazon. This is a good thing for anyone with a product to sell- if 2/3 of pins are related to brands, and the typical Pinterest user has some amount of disposable income to make purchases, then you have a new avenue to increase your sales in a place where people expect to be sold to, unlike say Twitter or Facebook. I would definitively take advantage of this function in order to reach new customers and if you have a brand and either a) some content creating skills or b) someone who can make content for you, consider using this.
  • Create targeted boards This goes into my whole “branding” thing where some people think you have to stick to one very specific thing to be identified with that. Somehow corporations don’t get this memo- many create different boards to target different thinks. For example, “Beer” is very generic. But “Best craft brews on the West Coast ” has much less competition because it’s a less searchable topic. So let’s say you write books on beer. You could create on board for specific brews in different region, then maybe create one for people to post their favorite beers, and one for most unique beer recipes and yet another for people who want to talk about books and writing about beer. You still talk about beer, but you aim your brand at people with different interests, with the goal of getting people to buy some or all of your books. Someone who doesn’t care about craft beers of the Mid-West might find most unique recipes to be more interesting.

My person Pinterest board is here. I will use this as a test run for future branding opportunities. Follow my blog for more tips- I’ve got more advance Pinterest, and other, tips which I share for free (just add a $2 gratuity to your bill).

Feel free to share your Pinterest tips or success stories.

Seven Things I’ve Learned Using Social Media

Anyone trying to build a personal brand knows you have to use social media. All of us are increasingly spending more and more time online, whether from a desktop or mobile device, so being where people are is important if you want to reach folks.

The question is though, how many social media sites does one need to be active on to be successful? I’m not just talking about Facebook, etc., but blogs and “hang out” places like Kboards.com or whatever it is in your field you like. I’m still learning but here are seven things I’ve learned from trying to create my online platform.

1. Contrary to popular wisdom, you really don’t need to be a star with every site Conversely, you should be using more than one. I would say if you can use 3 social media sites and stay active on at least 2 blog boards (your personal blog counts for this, as does someone else’s blog) that’s more than sufficient. Stretching yourself too thin will dilute your impact but too few limits your ability to find new fans for your brand.  There are so many social media sites (Do you use Keek? Vine? Tumblr? Instagram? Snapchat? Flickr?) you just can’t star at ’em all unless you either a) use social media like a full-time job or b) hire someone to manage your social media full time. Ignore anyone who says that if you’re not on dozens of social media sites you’re “missing out”. There are very few people or businesses which can use that many sites and all of them have social media managers.

B&B: I use Facebook for personal use, Twitter (personal), LinkedIn (professional), Google+ (both), my blog (both), and I just signed up for Pinterest (which you can visit at https://www.pinterest.com/samfriedman100/). Check out my blog this Thursday for some great Pinterest tips. I also have a Vimeo account but it’s inactive at this time.

2. YouTube is a great tie-in to your other sites, but useless without a strategy Unless your direct objective is to be a YouTube celebrity or to get just enough viewers to collect a little ad revenue, producing even basic quality, simple content is time-consuming. It takes me about an hour to make a 2-5 minute video, edit it, add a free music soundtrack for intro and outro music, and publish with keyword rich videos. If I need photos it could take a little longer given my computer’s age and hard drive speed. Absolutely use YT to promote your brand but make sure YT fits into your overall platform plan. Otherwise your random videos will be drowned out by gamers, sketch comedians, DIY celebrities, and anyone willing to do basically anything to become famous. Hmmm…..

3. Visit blog boards in your area of interest and post, but don’t be worried if you aren’t a heavy poster I’ve been a registered member of Kboards for about 6 months and I have maybe 30 posts. Working a full time paid job and managing several other part-time jobs and volunteering keeps me too busy to post a ton but I do try. On at least one occasion a woman on Kboards snarkily commented how I had been on 3 months but had 8 posts (at the time) when I tried to post a topic question. Get your name out there but focus on your brand first and foremost and don’t feel bad if you’re not a board addict.

4. Identify the best posting times for each site Not all social media sites are created equal when it comes to posting. Did you know the best times to post to YouTube are Wednesday-Friday from 12-3 PM, but Saturday and Sunday 9-11 AM? Did you know some Pinterest brands in areas like cars and fashion do better if Pinned Friday afternoon, which is a total dead time for LinkedIn posts? Experiment and measure your data to see how you’re doing and when you find the times which work best for you, get those posts in as consistently as you can.

5. Experiment with different ideas per site, and keep track of what works and what doesn’t For LinkedIn I found that posts about social media were my most popular, giving me hundreds of readers and followers at a time. In contrast, posts about anything else had far fewer hits. Twitter does well when I follow accounts tied into writing but less so tied into other things. I agree that branding only works when you follow a somewhat consistent pattern to make yourself identifiable with a brand, so in my case writing and personal branding tips. But I disagree with anyone who thinks you have to use the same concepts for all your social media platforms. So long as you stay within your brand image, it’s OK to post one type of post to LinkedIn and then a variant of that post, or a whole new one, to your personal blog.

6. Consider using Hoostsuite or Buffer to manage posts Eventually you will discover just how difficult it is to post to all sites consistently. Do I write a LinkedIn Influencer post today or post for my blog? Should I post a photo of my uncle’s adorably kitty to Twitter or Pinterest? Why not both? Eventually you will outgrow your ability to manage all posts so look for a social media manager like Hootsuite or Buffer. I use Buffer for personal stuff and Hootsuite for CRI which allows me to test which one is better, and there ARE other options as well. Find one you like and stick with it. Post as consistently same time/day as you can, but don’t get alarmed if you aren’t 100% consistent. You’re only human, even if your scheduler isn’t, and those who insist you manage half a dozen sites at the same time every single day fail to note this. Anyone who stops reading or following you because your post is a day late isn’t worth your worry, anyway.

7. Your Search Engine Optimization improves with your relevant online use Have you ever been contacted by someone promising to get you on the top page in Google’s search engine for your category? Obsessed over how to be found? The truth is, your total online presence and relevance is the top driver for SEO. The more relevant posts and publications you have which can be identifiable by you, the higher your SEO ranking will go. Don’t spend money on these “experts” who offer to boost your rating if you give them a lot of money. They can’t do anything productive for you and money you could have spent on Google AdWords to advertise your brand (or similar services such as Bing Ads) will be swallowed in the black hole of worrying about your SEO ranking.

Coming up next: National Pancake Day! Why I’m getting involved

Coming up soon: Some Pinterest posting tips I’m learning about.

Can an Author be Successful Without a Huge Social Media Platform?

Could Steven King  land a book contract today for his debut novel without celebrity status or being know by the “in-crowd?”

photo credit: blogs.denverpost.com

As I have discovered since I decided to try to have my novel published, publishers care A LOT about an author’s social media platform in order to drive sales. Now I happen to be a public relations pro and so building a platform, however cost-effective at this time, is not a problem for me to want to do and do well. Many authors, however, are not very good at doing this, and thus is one reason I provide helpful tips on social media strategies (and coming soon, media appearance tips) to anyone who reads this blog or follows me on Twitter @sammydrf.

Having a social media strategy is a good thing. As an author you have to be able to sell yourself and it is unreasonable to think a publisher or agent will just book your tours, get you media appearances, or market your book while you kick back and do nothing but sign copies between working on your next novel. However, I agree to some extend with comments made by Seth Godin, founder of the website squidoo.com. At this week’s Digital Book World 2015 conference he said (emphasis mine):

“Not all of your authors want to be good at social media. Not all of them have something to say when they’re not writing their book,” he told publishers.

In Godin’s view, the emphasis on building author platforms has gone too far. If so many authors now approach social media as a part of their jobs in the digital era, it’s at least partly thanks to their publishers, who have assiduously told them it is. But the problem is that it often looks that way to readers.

For one thing, that can make it hard to build a following, Godin says, and for another, doing so isn’t just about driving engagement on social channels, anyway.

Establishing and maintaining a loyal audience is by its nature a long-term investment, and what loyalty looks like online can sometimes differ considerably from what it looks like offline, “where the real work” gets done.

Godin points to Bob Dylan, who isn’t particularly active on social media but still has a vibrant and profitable career. “The long-tail rewards people for whom there’s passion from a few,” he says. “The Monkees had a TV show, but Dylan’s still around.”

Is this not an accurate observation, or what? It’s the quality of the book and the personality of the author which sells, not just how many social media followers he/she has. For example, Steven King (pictured above) had exactly zero (0) Facebook, Twitter, Youtube, Instagram, Pinterest, Tumblr, or Vine followers when his first book Carrie was published in 1973. Did he end up being a colossal failure because he couldn’t tweet or post to his 35,000+ fans to buy the book? Of course not. He built his reputation on being an excellent writer (my favorite King book is Firestarter) and by the time he joined Twitter he was able to secure fans based on a previously built reputation.,

Contrast this with the Jersey Shore castmember Nicole “Snooki” Polizzi, who published A Shore Thing in January 2011 and sold a whopping 9,000 copies in its first month, and not much more after that (note: I actually read a full chapter of this book). The reason? It really was NOT well written. Believe me.

So assuming that because an individual has online popularity, whether via television or social media, will mean lots of sales forever is mistaken. The problem is, if the quality is sub-par, even a person’s fans will not buy future copies and thus harm his/her future sales and writing career.

Now having said this, I agree with publishers and agents that authors should have social media platforms and be regular users. The reality is, we live in the age of the internet and this is where people find you and me. Thinking you never have to market your book yourself is asking for too much from a publisher or agent. The difference is that I agree with Seth that publishing good quality literature will drive up a person’s popularity and as long as the author is willing to be a self-promoter, that has to matter more in the long-run than just expecting people to have a built-in platform based on popularity somewhere else, which is a short-term strategy.

Note: for non-fiction authors you must have credibility, whether via popularity a la Bill O’Reilly, or by being respected in your field of study a la Noam Chomsky. However, in the end it’s the content that sells and not just the platform. If O’Reilly was really that bad he would not have a list of bestsellers in his Killing series.

So going forward here’s to writing good quality literature and being a willing self-promoter, while recognizing that quality drives sales better in the long run than short-term fame.

Speaking of social media, please follow me on Twitter @sammydrf and my youtube channel Samuel Ramirez.

Also please subscribe to my blog for new posts, which generally come out Tuesday and Friday (or whenever I feel the need to post extra)

Are you Addicted to Social Media?

First off, Happy Holidays to all this December, no matter what you celebrate.

For this post I’ve decided to look at social media addiction. In an article written by Jess Ostroff at Spin Sucks, she talks about how lots of us are not only internet addicts, but social media addicts.

womenonthefence.com

Do you care what your friends, family, and favorite celebrities are up to all the time? Do you frequently check you social media pages to see new statuses, tweets, pins, keekbacks, vine posts, etc. etc.? Could you go an entire day without social media? How about a week? a month?

Jess writes: “Some people are addicted to social media the same way others are addicted to heroin.”

The summary of the article is this: There is a chemical called dopamine which, when released, provides you with the feeling of pleasure. For many people the constant need to read what others are posting {you can be excused for my blog- I love it when you read my posts :)}, post new content yourself, or struggle with Fear Of Missing Out syndrome (FOMO) which for some people is a real disorder, is a direct result of our brains being retrained by our internet browsing habits to crave the internet and get annoyed when we aren’t around it.

under30ceo.com

For me personally I don’t dispute that I do monitor social media during the week, as for my job I am required to update and post new content at least once daily. However on weekends I am pretty good about turning off the social media and picking up a book or at least continuing the books I’m working on now.

This is an important point for those of you trying to complete projects, especially books, film projects, etc. One way I find I’m able to write better is to put my phone in another room so I can hear it but I’d have to get up to answer it. This removes at least one distraction.

What about you? Are you or someone you know a “social media addict”?